For those businesses which generally sell to teens direct mail marketing advertising actually works quite well. For instance if you sell skateboards, Mp3 players, music CDs, video games or teen clothing you will be surprised how much bang for your buck you can get by using direct mail marketing and it does not take much to get their attention.
The offer could be as simple as giving away a free sticker, poster or come to a seminar on "how to" and they will come in record numbers. If you use a direct mail marketing coupon packages then you will be surprised how many kids go thru these things, as they like to see what is in them because they are curious about it.
In fact often it is the teens or young people who will shuffle thru the decks of these coupon direct mail marketing packages and not necessarily the adults or coupon clipper crowd. Direct Mail Marketing to Target Teens works and it works so well that many retailers find this their advertising method of choice these days.
Also since most kids are on the Internet it also makes sense to put a website address on the coupon to get them to look it up online. You will be surprised how well this works as not all kids have adequate transportation to get to your business. Be smart and try direct mail marketing to target the teen customers and you will be glad you did.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/
The Real Estate Investment With The Features Of A Corporate Bond
Why are so many investors, foreign and domestic, placing their money in NNN properties?
Net-leased real estate provides a unique investment opportunity to individuals or institutions interested in owning real estate without the hassles of management and leasing typically found in conventional real estate investments. Net-leased projects are most commonly single-tenant, credit-driven investments on long-term leases which require minimal or no landlord responsibility.
As a result, investors are not bound to their geographic markets, whereas they would most likely be with a traditional real estate investment, not just closely watched "backyard" opportunities.
A net-leased (NNN) property is effectively a long-term bond of a corporation in the form of a lease document encompassed by real estate. The investment appears to be a bond-type investment due to the "coupon-clipper" type of returns, 6%-10%. However, they also provide the added benefits of tax reduction and property appreciation found in conventional real estate.
The net-leased investment can be categorized three ways:
1. Retail refers to big-box users (i.e. discount variety stores, department stores, or home improvement stores) as well as small-box users (i.e. restaurants or drug stores).
2. Industrial includes facilities used for either distribution, manufacturing, or research and development.
3. Office refers to any single user such as an oil company or pharmaceutical firm occupying a facility as the sole tenant.
Pricing on net-leased projects is based primarily on the tenant's credit, the terms of the lease, and the location. Although each of these variables has an important role in the pricing of net-leased projects, it is the combination of all three that will determine a true purchase price.
Tenant's Credit
* Many net-leased projects are based solely on a tenant's credit.
* Tenants considered investment grade by a recognized rating agency usually trade at a premium (i.e. Walmart, Walgreens, General Motors).
* Tenants with junk bond (non-investment grade) ratings or minimal net worth typically trade for a higher return (i.e. UA Theaters, Dairy Mart convenience stores, Taco Cabana restaurants).
Lease
* Length of a lease is a another primary factor in determining the sales price on a net-leased investment. Primary terms of 15 or more years are preferred; 10 years is sufficient in 1031 tax-deferred exchanges and similar cases
* "Absolute" triple-net leases, where the tenant is responsible for roof, structure, and parking, trade at a premium.
* "Double-net (NN)" leases, where the landlord is responsible for roof and structure, trade at a higher yield and usually include a reserve taken for any potential repairs.
* Leases with "bumps"- rental increases or upside trade at a premium, with the exception of flat leases with investment grade credit.
Location
* NNN leases are credit-driven, causing location to be the least important factor.
* Investors often pay an added premium for the residual benefit of specifying a certain geographic location.
The combination of credit, lease and location can lead to paying a higher premium (i.e. Walgreen: 20 year NNN, flat) or receiving a higher yield (i.e. CSK Auto: 15 year NN).
The market for net-leased real estate investments is strong. The availability of attractive financing combined with minimal landlord responsibilities create highly desirable opportunities, especially for investors desiring a property for an IRS Section 1031 tax-deferred exchange.
Whether a risk-averse individual or institution is in need of a smart depreciation vehicle or a relatively safe "coupon-clipper," net-leased properties provide great investments in both credit and real estate markets.
Net-leased real estate provides a unique investment opportunity to individuals or institutions interested in owning real estate without the hassles of management and leasing typically found in conventional real estate investments. Net-leased projects are most commonly single-tenant, credit-driven investments on long-term leases which require minimal or no landlord responsibility.
As a result, investors are not bound to their geographic markets, whereas they would most likely be with a traditional real estate investment, not just closely watched "backyard" opportunities.
A net-leased (NNN) property is effectively a long-term bond of a corporation in the form of a lease document encompassed by real estate. The investment appears to be a bond-type investment due to the "coupon-clipper" type of returns, 6%-10%. However, they also provide the added benefits of tax reduction and property appreciation found in conventional real estate.
The net-leased investment can be categorized three ways:
1. Retail refers to big-box users (i.e. discount variety stores, department stores, or home improvement stores) as well as small-box users (i.e. restaurants or drug stores).
2. Industrial includes facilities used for either distribution, manufacturing, or research and development.
3. Office refers to any single user such as an oil company or pharmaceutical firm occupying a facility as the sole tenant.
Pricing on net-leased projects is based primarily on the tenant's credit, the terms of the lease, and the location. Although each of these variables has an important role in the pricing of net-leased projects, it is the combination of all three that will determine a true purchase price.
Tenant's Credit
* Many net-leased projects are based solely on a tenant's credit.
* Tenants considered investment grade by a recognized rating agency usually trade at a premium (i.e. Walmart, Walgreens, General Motors).
* Tenants with junk bond (non-investment grade) ratings or minimal net worth typically trade for a higher return (i.e. UA Theaters, Dairy Mart convenience stores, Taco Cabana restaurants).
Lease
* Length of a lease is a another primary factor in determining the sales price on a net-leased investment. Primary terms of 15 or more years are preferred; 10 years is sufficient in 1031 tax-deferred exchanges and similar cases
* "Absolute" triple-net leases, where the tenant is responsible for roof, structure, and parking, trade at a premium.
* "Double-net (NN)" leases, where the landlord is responsible for roof and structure, trade at a higher yield and usually include a reserve taken for any potential repairs.
* Leases with "bumps"- rental increases or upside trade at a premium, with the exception of flat leases with investment grade credit.
Location
* NNN leases are credit-driven, causing location to be the least important factor.
* Investors often pay an added premium for the residual benefit of specifying a certain geographic location.
The combination of credit, lease and location can lead to paying a higher premium (i.e. Walgreen: 20 year NNN, flat) or receiving a higher yield (i.e. CSK Auto: 15 year NN).
The market for net-leased real estate investments is strong. The availability of attractive financing combined with minimal landlord responsibilities create highly desirable opportunities, especially for investors desiring a property for an IRS Section 1031 tax-deferred exchange.
Whether a risk-averse individual or institution is in need of a smart depreciation vehicle or a relatively safe "coupon-clipper," net-leased properties provide great investments in both credit and real estate markets.
Money-saving Ideas
Good news: Consumers can save nearly $3 billion a year just by using coupons when shopping. According to the Promotion Marketing Association Coupon Council, spending just 20 minutes per week clipping coupons can save you up to $1,000 per year. It's easy. Over 85 percent of all coupons issued in the U.S. are found in Sunday papers. And it's popular. Seventy-six percent of Americans are already coupon users.
The following tips can also help you on your way to becoming a savvy coupon clipper:
Finding Coupons:
• Look in the store. You'll find coupons in retailers' advertising flyers, on the shelf, at kiosks, even at the checkout. Turn your register receipt over-sometimes there will be coupons there, too.
• Try samples offered in the store and you'll often be offered a coupon to take home a package of the products.
• Check product packages. Your favorite brands want to keep you loyal, so you'll often find coupons on or in the package.
• Look on the Internet. There are coupon sites where you can print coupons and find providers who will e-mail you coupons. A product manufacturer's Web site may offer coupons for brands you love. Check the store's Web site too. Be cautious online, however, of someone offering to sell you coupons...there's no need to buy them when there are so many available free.
Using Coupons:
• Organize your coupons in the order that you shop the store to save time and make sure you use them all.
• Make coupon-clipping a family affair--it can be a great math and savings lesson for the kids. Involve them in the process and let them "earn" coupon savings money.
• Use coupons with shorter expiration dates first.
• Shop on double or triple coupon days and use manufacturers' rebates to realize additional savings.
The following tips can also help you on your way to becoming a savvy coupon clipper:
Finding Coupons:
• Look in the store. You'll find coupons in retailers' advertising flyers, on the shelf, at kiosks, even at the checkout. Turn your register receipt over-sometimes there will be coupons there, too.
• Try samples offered in the store and you'll often be offered a coupon to take home a package of the products.
• Check product packages. Your favorite brands want to keep you loyal, so you'll often find coupons on or in the package.
• Look on the Internet. There are coupon sites where you can print coupons and find providers who will e-mail you coupons. A product manufacturer's Web site may offer coupons for brands you love. Check the store's Web site too. Be cautious online, however, of someone offering to sell you coupons...there's no need to buy them when there are so many available free.
Using Coupons:
• Organize your coupons in the order that you shop the store to save time and make sure you use them all.
• Make coupon-clipping a family affair--it can be a great math and savings lesson for the kids. Involve them in the process and let them "earn" coupon savings money.
• Use coupons with shorter expiration dates first.
• Shop on double or triple coupon days and use manufacturers' rebates to realize additional savings.
Credit Cards With Rewards 101
Many of us are used to getting credit card offers in the mail and automatically ripping up the envelope and throwing it away. You might want to rethink that instant action. Many of the credit cards offered in this current economy have some sort of a perks program. This can either consist of points per dollar spent, which can be redeemed for products through the credit card company or the credit card company may have a cash back policy, which says if you spend so much money at a certain store or on a certain product the credit card company will credit you some cash back. With every American looking for a way to save a buck, this is good to look into because it can save you more than just a little but actually a lot.
Who Knew You Could Find Coupons There?
Most of today's coupon clippers are used to getting the daily and/or Sunday paper and scouring for the valuable coupons hidden within the pages. With the technology growing daily, you now have more options. Coupons can readily be found on manufacturer websites as well as the local grocery store websites. Then some of the coupons can be found in bulk on strictly coupon websites. It is wonderful to be able to purchase your groceries and still be able to have a buck or two left over from the fabulous savings that are available.
Shop Here! Get More!
To save on some of the hassle of getting out and going into a department store, a lot of people have chosen to do their shopping online. And what better time to do that then now. A lot of online web stores have started offering a cash back program. Like many credit card companies and banks, these web stores are offering you more bang for your bucks. Basically if you patronize their store they will give some back. Now how much depends from store to store, but they definitely make it worth your while to sit back and relax and shop from the comfort of your own home.
Who Knew You Could Find Coupons There?
Most of today's coupon clippers are used to getting the daily and/or Sunday paper and scouring for the valuable coupons hidden within the pages. With the technology growing daily, you now have more options. Coupons can readily be found on manufacturer websites as well as the local grocery store websites. Then some of the coupons can be found in bulk on strictly coupon websites. It is wonderful to be able to purchase your groceries and still be able to have a buck or two left over from the fabulous savings that are available.
Shop Here! Get More!
To save on some of the hassle of getting out and going into a department store, a lot of people have chosen to do their shopping online. And what better time to do that then now. A lot of online web stores have started offering a cash back program. Like many credit card companies and banks, these web stores are offering you more bang for your bucks. Basically if you patronize their store they will give some back. Now how much depends from store to store, but they definitely make it worth your while to sit back and relax and shop from the comfort of your own home.
Find the best credit cards with rewards, as well as more of my work all at FINDcashbackcards.
Saving Money at the Grocery Store
Saving money at the grocery store can seem intimidating to some while it just comes naturally to others. There are many ways to save while shopping for groceries, but it is combining these ways that will enable you to save the most. Saving money at the grocery store may involve stepping out of your comfort zone and shopping at different stores or shopping for groceries in a way you have never tried before.
Your first step for saving money at the grocery store is to learn about the stores around you. Do they accept coupons? Do they double or triple coupons? Is there a limit on the number of coupons they will accept per visit or per transaction? This information is important for saving money at the grocery store. One store may have a lower sales price but another may double coupons and be more beneficial in saving money.
The second step to saving money at the grocery store is to shop the sales. After you have your grocery list ready, collect the sales flyers from the nearby stores. Make columns on your list for each store and list the sales price for each item in the right column. If you are lucky most of your list will be on sale somewhere.
Your next step to saving money at the grocery store is collecting coupons. You can get coupons from the Sunday paper, online, from coupon clipper services, or even on eBay. Most coupon clipper sites have a minimum purchase amount but can usually handle all your coupon needs. eBay generally sells coupons in lots of 10 or 20 depending on the seller. It is best to price both methods depending on the number of coupons you need.
Now you are on your way to save money at the grocery store. This is the compile and compute stage. This will require you to work out the deals on paper to figure out which store has the best deal. Begin making your final grocery list. If a certain store only has one item that is a better deal than somewhere else and is out of the way, it is a better idea to pick up that item at the store with next best price. In the long run a longer drive for just one item is not going to save you money.
Start out small while making your first trip to saving money at the grocery store, a large list or big order maybe overwhelming. Even if you have a lot of items to buy at one store, it may be easier to make a few smaller transactions than one larger one. You might make mistakes, but don't worry, figure out what you did wrong and move on to the next transaction.
Your first step for saving money at the grocery store is to learn about the stores around you. Do they accept coupons? Do they double or triple coupons? Is there a limit on the number of coupons they will accept per visit or per transaction? This information is important for saving money at the grocery store. One store may have a lower sales price but another may double coupons and be more beneficial in saving money.
The second step to saving money at the grocery store is to shop the sales. After you have your grocery list ready, collect the sales flyers from the nearby stores. Make columns on your list for each store and list the sales price for each item in the right column. If you are lucky most of your list will be on sale somewhere.
Your next step to saving money at the grocery store is collecting coupons. You can get coupons from the Sunday paper, online, from coupon clipper services, or even on eBay. Most coupon clipper sites have a minimum purchase amount but can usually handle all your coupon needs. eBay generally sells coupons in lots of 10 or 20 depending on the seller. It is best to price both methods depending on the number of coupons you need.
Now you are on your way to save money at the grocery store. This is the compile and compute stage. This will require you to work out the deals on paper to figure out which store has the best deal. Begin making your final grocery list. If a certain store only has one item that is a better deal than somewhere else and is out of the way, it is a better idea to pick up that item at the store with next best price. In the long run a longer drive for just one item is not going to save you money.
Start out small while making your first trip to saving money at the grocery store, a large list or big order maybe overwhelming. Even if you have a lot of items to buy at one store, it may be easier to make a few smaller transactions than one larger one. You might make mistakes, but don't worry, figure out what you did wrong and move on to the next transaction.
Alexis Paige has been a long time bargain shopper. Visit her blog, Bargain Brag where she teaches others how to start saving money at the grocery store.
Online Customer Loyalty Programs - More Than Just Coupons
An online customer loyalty program offers all business an opportunity to dramatically increase their profits and SAVE thousands of dollars off their current advertising budget.
What is an online customer loyalty program? It is an Internet based fulfillment service that promotes a business to its existing customer base to build brand, loyalty and awareness. Online customer loyalty programs typically include online coupons and special offers that are only available to existing customers.
The delivery of these programs can be through a company's website or vie their newsletter. A company may also work with a third party provider that offers services for loyalty programs online.
The reasons these programs offer dramatic cost savings is the elimination or reduction of a businesses dependence on direct mail. Coupon mailers like Valpak, clipper or newspapers typical create coupon redemption that is 50-75% existing customers. With distribution costs of 410-20 per coupon redeemed, these direct mail and print media can be very expensive and not very effective. Using an online distribution vehicle like a website or email newsletter eliminates the print and mail costs.
Loyalty programs, by their nature, are designed to increase traffic to your store or restaurant from existing customers. Loyal customers tend to spend more, tell more friends about your store increasing word or mouth and are less likely to leave you over a $.50 cent coupon from one of your competitors.
Online loyalty programs also solve the issue of timing that so greatly limits the effectiveness of direct mail. By making your offers available at the convenience of your clients, rather than at the mercy of the USPS, you ensure that you wont see them across the street at a competitors' store because your mailer arrived last week and his arrived this week. Train your customers to go online and print their coupons at their convenience and you won't lose customers to timing.
An online customer loyalty program and coupon distribution system can save your business thousands per year in direct mail costs, increase your customer loyalty, word or mouth advertising and lock out your competition.
What is an online customer loyalty program? It is an Internet based fulfillment service that promotes a business to its existing customer base to build brand, loyalty and awareness. Online customer loyalty programs typically include online coupons and special offers that are only available to existing customers.
The delivery of these programs can be through a company's website or vie their newsletter. A company may also work with a third party provider that offers services for loyalty programs online.
The reasons these programs offer dramatic cost savings is the elimination or reduction of a businesses dependence on direct mail. Coupon mailers like Valpak, clipper or newspapers typical create coupon redemption that is 50-75% existing customers. With distribution costs of 410-20 per coupon redeemed, these direct mail and print media can be very expensive and not very effective. Using an online distribution vehicle like a website or email newsletter eliminates the print and mail costs.
Loyalty programs, by their nature, are designed to increase traffic to your store or restaurant from existing customers. Loyal customers tend to spend more, tell more friends about your store increasing word or mouth and are less likely to leave you over a $.50 cent coupon from one of your competitors.
Online loyalty programs also solve the issue of timing that so greatly limits the effectiveness of direct mail. By making your offers available at the convenience of your clients, rather than at the mercy of the USPS, you ensure that you wont see them across the street at a competitors' store because your mailer arrived last week and his arrived this week. Train your customers to go online and print their coupons at their convenience and you won't lose customers to timing.
An online customer loyalty program and coupon distribution system can save your business thousands per year in direct mail costs, increase your customer loyalty, word or mouth advertising and lock out your competition.
TJ Goulet is President and Co-Founder of Bythezip.com Directory, Inc. http://www.bythezip.com Operating as a business owner and sales manager since age 16, TJ has over 23 years of leadership experience and has hired and trained over 1,000 sales professionals.
Bythezip.com Directory, Inc. is TJ's seventh company. TJ's career has varied with businesses ranging from Insurance and Industrial Sales to Direct Marketing and Restaurants. Bythezip.com Directory, Inc. is TJ's first Internet Company. All of TJ's companies have been highlighted by a strong sales and marketing strategy that relies on the unique capacity of professional sales people and the idea that greater value and income can be derived from a sold product that a bought one. TJ Goulet has B.A. degrees in Economics and Management with emphasis on Mathematics from the University of Minnesota.
Members Only - The Perks Of Discount Shopping Without Coupons
Paper coupon books are a thing of the past. Wasteful, ungainly and a general pain in the neck to keep track of, discount shopping is long overdue for an overhaul. Discount cards offer savings and deals for members without the hassle of coupon books or points programs. Read on to learn more about some of the advantages of being a card-carrying discount shopper rather than a coupon-clipper.
More choices are offered by a discount card program. The Max Card, the world's largest discount program, connects members to deals on the local, national and international level. All the big brands offer exclusive deals to Max Card members and a personalized discount card gives members thousands of dollars worth of local savings and access to deals from over 190,000 national retailers.
Greener savings due to less paper waste is a perk that the whole world can benefit from. Over 100 million trees are ground up to produce junk mail-such as coupon books, mailers and flyers-and most of this junk mail ends up tossed in the garbage. In fact, by the year 2010, it is estimated by the Native Forest Organization that 48% of the solid mass in landfills will be taken up by paper and paperboard waste. The Max Card only take up a sliver of space in your wallet.
Pays for itself in savings. The annual membership fee of $54.95 (currently discounted to $39.95) is negligible. With 14 lifestyle categories, over 20,000 discount hotels, discounts on auto repair and car rental and discounts on dining and entertainment, the card can pay for itself in one day of everyday shopping.
Instant savings are available anywhere that accepts The Max Card, anytime. As long as you have The Max Card on hand, you'll be able to get any applicable savings just by showing the card.
Easy on the road savings and discounts are available with The Max Card. Deals are notoriously hard to find when you are away from home. But just like a Visa or Mastercard is accepted worldwide, so too is The Max Card. Thousands of worldwide businesses honor Max Card discounts which can save you the trouble of searching for deals abroad.
Great for businesses looking to build loyal customers. The first place any Max Card member is going to look when they go shopping is the Max Card's online directory. Members will try out a new business or product because of the savings and will come back again and again for the same deals.
Help the Earth and help other people with the Max Card's upcoming fundraising program. Local and national charitable organizations can partner up with Max Card to easily donate portions of proceeds to good causes.
Smart, easy and fun savings from The Max Card make discount shopping more guilt-free and hassle-free than carrying around a coupon book ever could be.
More choices are offered by a discount card program. The Max Card, the world's largest discount program, connects members to deals on the local, national and international level. All the big brands offer exclusive deals to Max Card members and a personalized discount card gives members thousands of dollars worth of local savings and access to deals from over 190,000 national retailers.
Greener savings due to less paper waste is a perk that the whole world can benefit from. Over 100 million trees are ground up to produce junk mail-such as coupon books, mailers and flyers-and most of this junk mail ends up tossed in the garbage. In fact, by the year 2010, it is estimated by the Native Forest Organization that 48% of the solid mass in landfills will be taken up by paper and paperboard waste. The Max Card only take up a sliver of space in your wallet.
Pays for itself in savings. The annual membership fee of $54.95 (currently discounted to $39.95) is negligible. With 14 lifestyle categories, over 20,000 discount hotels, discounts on auto repair and car rental and discounts on dining and entertainment, the card can pay for itself in one day of everyday shopping.
Instant savings are available anywhere that accepts The Max Card, anytime. As long as you have The Max Card on hand, you'll be able to get any applicable savings just by showing the card.
Easy on the road savings and discounts are available with The Max Card. Deals are notoriously hard to find when you are away from home. But just like a Visa or Mastercard is accepted worldwide, so too is The Max Card. Thousands of worldwide businesses honor Max Card discounts which can save you the trouble of searching for deals abroad.
Great for businesses looking to build loyal customers. The first place any Max Card member is going to look when they go shopping is the Max Card's online directory. Members will try out a new business or product because of the savings and will come back again and again for the same deals.
Help the Earth and help other people with the Max Card's upcoming fundraising program. Local and national charitable organizations can partner up with Max Card to easily donate portions of proceeds to good causes.
Smart, easy and fun savings from The Max Card make discount shopping more guilt-free and hassle-free than carrying around a coupon book ever could be.
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