For those businesses which generally sell to teens direct mail marketing advertising actually works quite well. For instance if you sell skateboards, Mp3 players, music CDs, video games or teen clothing you will be surprised how much bang for your buck you can get by using direct mail marketing and it does not take much to get their attention.
The offer could be as simple as giving away a free sticker, poster or come to a seminar on "how to" and they will come in record numbers. If you use a direct mail marketing coupon packages then you will be surprised how many kids go thru these things, as they like to see what is in them because they are curious about it.
In fact often it is the teens or young people who will shuffle thru the decks of these coupon direct mail marketing packages and not necessarily the adults or coupon clipper crowd. Direct Mail Marketing to Target Teens works and it works so well that many retailers find this their advertising method of choice these days.
Also since most kids are on the Internet it also makes sense to put a website address on the coupon to get them to look it up online. You will be surprised how well this works as not all kids have adequate transportation to get to your business. Be smart and try direct mail marketing to target the teen customers and you will be glad you did.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/